#S3XY Tesla

Podcast Episode: 0046
Is Tesla all that Sexy or is just in the name?

    It was bad enough when Tesla created the word #S3X from their vehicles, but now they have really turned up the heat.  With the release of the Model Y, they now have the word #S3XY.  Add to that the upcoming Cybertruck, Roadster, Semi and possible ATV, and you have the makings of some S3XY CARS.

    This maybe a great play on words for their main product line and could be even better with the arrival of some new models A & F.  This would make Tesla, one S3XY AF automotive brand.
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     But how did they get here and why are they building words with their models.  We uncover the reasoning behind it on this weeks podcast.

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    From their humble beginning with their Roadster, to their well awaited Cybertruck,  Tesla has been at the forefront of automotive world.  But why did they choose such a simplistic naming convention for their models.  For that answer you have to look back to the beginning of the automotive world in America.
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     This weeks podcast will take you back to the 90's when electric cars were making a comeback.  GM helped bring back the electric car, but only Tesla had the might to take on the big players of the automotive marketplace.  Using a simple naming convention pioneered by Henry Ford, Tesla used letters to both simplify their product offerings and help them spell out what their products mean to the world around them.
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    But do their products really emulate the world created by the products themselves, or is this just a great marketing ploy to keep everyone attention.  We may never know, but we do know why they have used this naming convention and what it means to the company.

     So, come with us as we reveal the truth behind how #S3XY Tesla really is and how far it can really go.

Everett J.
​#autolooks, @AutoLooks.net