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Saturn Cars

10/2/2023

0 Comments

 

Podcast Episode: 0168
What ever happened to Saturn Cars?

Saturn - AutoLooks
   Made to fight back against the Asian invasion of the 80's, Saturn is the story of the little company that could.  But in the end what really brought this little company who could to its knees?  AutoLooks takes a look at the life and death of Saturn Cars.  What really did kill this great idea off?

    Saturn was born from a great idea which was initially planned for one of GM's legacy brands.  Being bigger than just another model, Saturn Cars was founded with the hopes that they would be able to help GM fight the new onslaught of products from Asia.  But all of the this would come at a cost to their corporate owner, which may not be able to hold out forever.

   During the early days, Saturn was seen as just another brand trying to make it in the North American marketplace.  With a presence similar to its rivals, Saturn was seen as more than just another make from GM, due to their family atmosphere.  Being a company who pride themselves on being a family orientated business, Saturn soon found its niche in the American marketplace.

    A niche is nice, but how long could anyone play off of niche, as most companies overhaul their image every few years.  Saturn would soon find itself wanting more than just an entry level position, as they would eventually expand their product offering.  But, this would come at a cost, as Saturn was unable to make it on their own anymore.  

    By the early 2000's, Saturn was in need of some help for their expansion plans and with this help came a change in management.  GM soon took over the brand and set about making Saturn another badge engineered product offering.  Desperate to make more from their entry brand, GM set about releasing more product offerings to drum up more sales.  But would it work, as now Saturn was just another GM product offering.

    With the downfall of the American marketplace, came a new perspective on how many division GM really required for the market.  This soon lead to the decision to shutter the Saturn brand, which came as no surprise to anyone in the market. 

    Saturn was a great idea which expanded out from its initial project.  But, in the end, was it really worth the capital investment for GM?  AutoLoooks takes a look at how Saturn tried and failed in the automotive marketplace and could it ever return?  That is a question which can only be answered on this podcast.

​Everett J.
1994 Saturn SC2
1994 Saturn S-Series
1994 Saturn SW2
1996 Saturn SL2
1996 Saturn SW2
1997 Saturn SC2
1997 Saturn SW Right hand Drive
2000 Saturn LW
2000 Saturn Vue V6
2001  Saturn L300
2001 Saturn SC2 concept
2001 Saturn SC2 limited edition
2003 Saturn Ion Coupe
2003 Saturn L300
2003 Saturn LW
2004 Saturn VUE Red Line
2004 Saturn Curve concept
2006 Saturn Ion
2006 Saturn Relay
2006 Saturn VUE Red Line
2007 Saturn Aura
2007 Saturn Ion Red Line
2007 Saturn Sky
2007 Saturn VUE
2007 Saturn VUE Green Line
2008 Saturn VUE RedLine
2008 Saturn Astra
2008 Saturn Astra 3door
2008 Saturn Outlook
2009 Saturn VUE
2009 Saturn Sky Red Line ruby red edition
2009 Saturn VUE hybrid
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