Brand Loyalty

Podcast Episode: 0106
Why do we love the automotive brands that we do?

    Why is it that some of us are loyal to one only brand, while others just get what they like.  This is one of those questions which people may only understand when they dive deep into the world automotive culture.  Good news for you, that AutoLooks covers subjects like this, as we take a look at why some of us are loyal to the brands we love, on this weeks episode.

     We all have that one friend or family member, who is obsessed with one brand.  It may seem odd to some, but to others they may have some sort of understanding.  To most of us, this seems odd, as a vehicle is just a vehicle, right?  Or, is it?

       Just like who may have influence us to get into the automotive industry, brand loyalty is one of those things which can be explained.   For some of us, we have always loved that brand, or its the one brand your family believes in or even sells for a living.  But whatever the reason, we all can't get enough of our favorite brand.

       Really there is no reasoning with this type of mentality, as most people are hard pressed to see the true facts.  Even in todays world, with reviews, videos and even personal experiences, some people are still hard headed on their main brand.  But can they be swayed away from their brand, this is something which they can only do on their own.
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      Even with substantial proof, some people will just not move away from their beloved brand.  "My brand is the best", is one of those sayings we have all heard, but remember, its their choice in the end.  If they get left on the side of the road, or have to go through multiple recalls, that is on them.  

     So, in the end, just remember that we all love our brands in some way, but for some, its a lifestyle.

Everett J.
#autolooks, @Autolooks.net