It seems that every year someone tries their hand at the luxury market, but forgets to realize that you have to have the street-cred and name to go along with luxury. And some others forget where they came from and that if they
When you have a hard time selling your luxury brand in your home country what would you do to get some of the luxury market. Push your premium cars harder than you ever had before. This year Toyota decided to redo its Crown Majesta to meet the needs of consumers who need full sized cars.
Who would have ever thought ten years ago that a company form Eastern Europe would ever create a car that meets the exceptions of a near luxury car? Of course, this could be because they learned a long time ago that cheap cars can help you build a financial backing to build more acceptable car. For 2010 Skoda decided to release a new Superb to meet the needs of the premium market.
Okay you’re a company who is trying to move up in the world and you have just won every award you can, what do you do next. You build a halo car that will launch the company into the premium/luxury world. Yes, I am talking about the all new 2010 Hyundai Equus. This is one model which Hyundai hopes will help turn it into a full-scale luxury company.
Yes, we are serious that our next model is an actual car. This is actually Geely’s attempt at a pure luxury car. But when you’re building a car that the political figures of your country are going to ride around in, then why not model it after a Rolls Royce.
I never thought that I would see the day when a Buick actually was cool. Ever since the demise of the Grand National back in the 80’s, Buick has been on a long road to the seniors home. Now it seems that Buick is on a one-way track to suburbia.
Our next segment may be one which has been around for awhile and has been called many different names. But today it seems that ever since Mercedes-Benz released the CLS everyone wants into the Saloon market. It seems that more and more consumers are wanting sedans which look like more like a sports car than a basic sedan. But when it attracts the likes of Aston Martin and Porsche, then maybe it might be a bit too much.
Back in the 1970’s Porsche had the bright idea to create a four-door car to help boost its sales. Lucky for us it never got past the initial thought stage. Then back in the 1980’s when Porsche started producing front engine cars it again had the idea of creating a sedan. They went as far as to creating an actual concept. But back then they thought that it would diminish the perception of the brand.
It seems like it was just a couple of months ago when Audi first introduced the world to its halo coupe. But when they stated that more variations of the A5 would be created we all thought they meant that an S, convertible, racing and maybe a diesel version. But it actually meant an S version and a sports saloon.